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Oreo, Tumblr and a Network's Power to Amplify
Really, it was bigger than Oreo. When Nabisco posted an image supporting gay pride, Tumblr blew it up. Users took the statement of a single snack manufacturer and made a cause that touched many...
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The Staying Power of Tumblr
It took two days for the poll to pop. Three days after the pride cookie, Houston radio station KTRH dropped a question for its listeners. “The cookie your grandfather loved has ‘gone gay!’” the station...
View ArticleTumblr Analytics: It’s a Whole New World
Union Metrics has been with Gnip since the early days, using our social data in their flagship product, TweetReach. Earlier this year, when we announced the availability of social data from Tumblr, we...
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Aspirational Brands & Tumblr: Lexus vs. Toyota
Gnip conducted a brief analysis of the Toyota family of brands (Toyota, 4Runner, Camry, Highlander, Lexus, Prius, Rav4, Scion, Sequoia, Tacoma, Tundra) on multiple social media platforms. We looked at...
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Building the Location Layer of the Internet With Mike Harkey of Foursquare
Mike Harkey, the Head of Platform Business Development at Foursquare, talks about how Foursquare is building the location layer of the Internet. To kick things off at Big Boulder, Gnip’s VP of...
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Unleashing the Creative Expression of 100 Million People
An interview with Derek Gofffrid and Danielle Strle of Tumblr about the unique experience behind Tumblr and its 100 Million users. What is Tumblr? Tumblr is not a social network. Derek Gottfrid...
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Data Science: The Sexiest Profession Going
Data scientists Mohammad Shahangian of Pinterest; Kostas Tsioutsiouliklis of Twitter, Adam Laiacano of Tumblr discuss the challenges and opportunities in social data. As Gnip’s own data scientist Dr....
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Simply Measured Introduces Tumblr to Its Offerings
It is always fun to see your customers innovate, which is why it’s so great to see Simply Measured add Tumblr to its many social media sources. Seeing Tumblr data alongside all of the other social...
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Expion Joins Plugged In to Gnip and Adds Tumblr & GetGlue as Data Sources
This week I’m on a panel at Expion’s third annual “Mission Possible” Conference in Raleigh, which makes it even more fun to announce that Expion is now a Plugged In to Gnip partner and will be adding...
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Blog and Comment Data Answers the Why
Shoppers Tweet about what they bought, but they turn to blogs and comments to share why they bought. This is only one example of what makes the long-form data from blog and commenting platforms...
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